ARM commissioned a striking new design for a 10x30 exhibit space that artfully captured the brand's intersection of technology and people. The booth featured a dynamic public demo area for showcasing innovations and a quieter, semi-private meeting space designed for deeper, more intimate conversations. This dual-purpose layout allowed for both high-energy interactions and focused discussions, all within a branded environment that emphasized sophistication and connection.

The backbone of this award-winning solution was its modular aluminum frame, which offered exceptional versatility and cost efficiency. Lightweight and easy to transport, the design was optimized for quick setup while maintaining the appearance of a high-end custom-built exhibit. Its reconfigurable nature ensured adaptability to smaller booth sizes, extending its functionality across various events. Despite the compact footprint, this innovative design delivered a powerful brand statement, combining sleek aesthetics and thoughtful features to make a lasting impact.