The CARS trade show booth redefined engagement by integrating cutting-edge digital experiences and a live podcast studio, creating an energetic and interactive environment. Dynamic group demo areas and semi-private seating nooks invited guests and staff to connect on a deeper level, exploring the product offerings in meaningful conversations. The booth’s layout combined functionality and innovation, offering diverse spaces for casual interactions and focused discussions, ensuring every visitor’s experience was both personal and impactful.

Distinctive brand identity was brought to life through dynamic edge-lit fabric structures that added visual drama while maintaining a lightweight design. At the heart of the booth, a VR Table captivated small groups with immersive demonstrations, seamlessly mirrored onto a large video backdrop for added visibility and excitement. Meeting rooms in the rear provided the privacy and hospitality needed for in-depth conversations, making the booth not only a showcase of technology and design but also a hub of connection and opportunity.