The Northrop Grumman exhibit, originally developed for the AUSA Show, became a dynamic, award-winning success story that redefined the brand’s presence across multiple events, including SAS and others. At the heart of the design was a groundbreaking large video central feature—a first for the brand—that made a bold and powerful statement to audiences and competitors alike. This innovative project not only captured the spotlight at its debut but also set the visual and experiential tone for the brand’s physical representation over the next five years, influencing everything from kiosks to meeting areas and interactive engagements.

The project’s success was rooted in a thoughtful and creative design process that revealed iconic shapes, carried from early doodle sketches through to full hardware production and captivating dynamic video content. The modularity of the video tower allowed it to travel to smaller shows, extending the program’s reach and ensuring a consistent brand identity across diverse platforms. This comprehensive approach demonstrated Northrop Grumman’s commitment to innovation and established a lasting legacy in exhibit design that resonated with both audiences and industry peers.