Nestled within a prime location along the main thoroughfare, the Brembo experience at the LA Auto Show captivated visitors with its immersive, retail-like atmosphere. Designed to blend cutting-edge technology with physical products, the space utilized OLED transparent video screens to vividly illustrate the mechanical precision and safety innovations of Brembo brakes, as seen in high-performance vehicles like the Ferrari on display. Interactive demo units encouraged one-on-one engagement, allowing staff to deepen connections with attendees while expanding brand awareness through personalized conversations.

Artfully crafted displays elevated brake calipers into works of art, showcasing exploded-view diagrams that highlighted their intricate design and engineering. The exhibit’s exterior walls, visible from across the hall, drew attention with large-format graphics and dynamic LED lighting effects, creating a bold visual statement that reinforced Brembo’s status as a leader in high-performance braking systems. This innovative booth design seamlessly merged storytelling and technology, leaving a lasting impression on visitors.